Our product innovations
Our formulation requirements
For ETAT PUR, designing the ideal line of treatments means developing formulae suitable for every skin type, even the most sensitive, regardless of colour, lifestyle and environment. The Biomimetic treatments are intended to serve the health and beauty of the skin each and every day. They respect the cutaneous ecosystem without compromising on effectiveness. They are formulated using only ingredients that are in perfect affinity with the skin.
A worldwide patent that respects the skin's biological balance
All of our Biomimetic cosmetic treatments are formulated in strict compliance with the worldwide Patent on cutaneous ecology (Patent PCT/FR98/00100 (WO 98/31337)). This patent establishes a quality standard called the "Bio-ecology Standard", which is the answer to one of the major challenges of cosmetology: to formulate cosmetic treatments capable of reconciling "activity" and "respect for the cutaneous ecosystem".
Our products are formulated using only useful ingredients that are in perfect affinity with the skin. Instead of working with the 10,000 ingredients traditionally used in cosmetics, we have identified only 300 which are potentially compatible with our requirements in terms of purity, quality, safety and traceability. We have retained only what is best for the skin and discarded any dubious, harmful or superfluous constituents.
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Even the WATER in the formula is endowed with physico-chemical properties very close to those of the constitutive water in the skin. It demonstrates excellent compatibility with skin cells and naturally provides elements essential to the life of the skin: this is the isodermic water used by ETAT PUR.
PERFUME is purposely used with discretion and is universal. It is totally neutral for the skin and does not contain sensitising agents or listed allergens.
The PRESERVATIVE SYSTEM is reduced to a strict minimum. It is needed to protect the formula during its entire shelf life. It is composed of natural molecules. Our products are not presented in pots but in airless bottles, pump-action bottles or tubes. This protects them as much as possible from microbial contamination caused by finger contact with the product.
Naturally, our formulas are produced WITHOUT:
*26 allergens listed by European regulations
High tolerance and extreme safety for the skin
The perfect tolerance of each ingredient and of all of our formulae are assessed by toxicological experts. All of our products are dermatologically tested.
And any of our products likely to come into contact with the eyes (make-up removers, foam products for the face) are ophthalmologically tested.
All biomimetic treatments undergo practical tests on a minimum of 10 people with sensitive skin. Certain products representative of the range have undergone tolerance tests conducted on 100 people.
Our products are not tested on animals.
Each product has a batch number that guarantees its traceability, an expiry date and a use-by date after opening for controlled use.
Each ETAT PUR product has been carefully studied by a committee of scientific experts (biochemists, biologists, pharmacists, cosmetologists and dermatologists).
Each ingredient has a specifically designed and well known role, based on scientific studies.
Consumer tests have been conducted on some of our products, by a specialist independent laboratory, on 50 people with primarily sensitive skin.
Traceability and respect for the environment
We undertake to select the purest ingredients, of the best available quality.
For all of our ingredients, we require our suppliers to provide certificates attesting to the absence of residues potentially harmful to the skin (GMOs, pesticides, heavy metals, phtalates, etc.) for each of the ingredients used.
For our Pure Actives, we give priority to fair trade plant extracts for which the method of cultivation is part of a sustainable development programme wherever possible.
We pay great attention to the seriousness and ethical undertakings of all of our ingredient producers.
More than 98% of the constituents in the formulas are identical to those found in the skin, mimetic (producing the same effect), assimilable or useful to the skin's quality of life. The products thus obtained are qualified as "Biomimetic". They guarantee perfect respect for the skin's biological and physiological balance.
ETAT PUR has given itself very strict selection criteria for each ingredient used in the composition of Biomimetic skin care products. They must at all times:
RULE No. 1:Use only ingredients in perfect affinity with the skin, i.e.:
- Biologically identical to the constituents of the skin (like hyaluronic acid);
- Mimetic (their actions are similar to those of the skin's natural constituents);
- Assimilable by the skin and useful to cell life (nutrients);
- Useful to but neutral for the skin (like a mineral solar filter).
RULE No. 2: All ingredients must:
- Have a very high degree of purity. The analysis used to trace any residual presence of formaldehydes, phtalates, solvents, pesticides and heavy metals is one criterion in selecting our ingredients.
- Be used at the correct dose, in the interests of constant effectiveness.
RULE No. 3: Nothing superfluous and, in particular, nothing potentially harmful to the cells.
- Parabens, phenoxyethanol, mineral oils or artificial colourings, among other things, are excluded from our formulas...