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Centella Asiatica - A11

Slackening skin, loss of firmness
  • Indications

    • The power of a restorative herb for remodelling the facial contour, neck, chest and neckline.

      Frequent targets of premature ageing, these fragile areas require a specific active substance. Acting both as a stimulant and restoring agent, Centella asiatica extract is effective against slackening of the skin and loss of firmness.

  • Learn more

      • Smoother, firmer and more toned skin.
      • Reduced wrinkles and lines in neck and neckline.
      • Reshaped chest and firmer bust.
Directions for use
  • Shake bottle before use.
  • Apply directly onto cleansed, dry skin before any cream, on the affected areas: facial contour, neck, chest and neckline.
  • Pumping 3 times is enough for the facial contour and neck
  • Pump 4 to 6 times for the chest and neckline
  • The fluid texture of this Pure Active penetrates the skin quickly. Then apply a Pure Skincare product according to your skin type.


  • Mornings and evenings.
  • Use recommended for 8 weeks. First results visible after 14 days.

Who  for?

  • Ideal from 45 - 50 years of age, when signs of skin slackening start to appear.


  • Centella asiatica, due to its restorative properties, has a restorative action on recent stretch marks and scars.
  • Several Pure Actives can be used at the same time; there is no need to mix them, simply apply successively directly onto the skin. However, we advise against using more than 3 simultaneously, as the skin is liable to be become saturated and less receptive to the active substances. 
  • Use within 3 months after opening, for maximum efficacy.
  • Avoid the eye area.
Efficacity proven

Efficacy of Centella Pure Active after 14 days of use*: 

  • Firmer, more toned and denser skin: 85%
  • Reduced wrinkles and lines on face and neck: 85%
  • Quick tightening effect: 80%
  • Visibly younger-looking face and neck: 75%
  • Reshaped chest and firm bust: 70%

* Use test conducted on 20 female volunteers of 45 to 65 years of age, under normal conditions of use, twice daily for 2 weeks. Percentages of satisfaction in self-assessment questionnaire. 

Mode of action of Centella asiatica extract:   

  1. Redensifying action on skin matrix
    Centella asiatica contains very specific molecules in its leaves: Madecassosides and Asiaticosides. Scientific studies have demonstrated the ability of these molecules to effectively stimulate the synthesis of key constituents of the skin matrix, including collagen. The latter is essential for dermal density and structure. Progressively, wrinkles and lines are reduced, the skin is smoother.
  2. Restorative power
    Asiaticosides and Madecassosides activate cell proliferation to promote healing and skin regeneration. 
  3. Skin protection
    Naturally rich in anti-radical molecules, Centella asiatica protects skin cells and tissues against external attacks (UV, pollution, etc.). It also inhibits metalloproteinase-1, the enzyme responsible for collagen breakdown in the skin.


**CENTELLA ASIATICA: Centella asiatica leaf extract. Its Asiaticoside and Madecassoside (active molecules) content is guaranteed.

Ingredient in formula: 4%.

Concentration of Centella asiatica Pure Active: 75 mg / 100 ml.


This Pure Active is associated with our IN-SKIN® patented diffusion system. This cutting-edge technology carries the active substance exactly where the skin needs it.

Scientific history


Centella asiatica is a small herbaceous plant found in the wild state in India, China, Indonesia, South Africa and Madagascar. Included in the Indian pharmacopoeia, Centella asiatica has been used for over 3000 years in Ayurvedic and Chinese medicine for its many properties.

It is also known as "Tiger grass" as the legend goes that Bengal tigers roll in Centella asiatica leaves to speed up healing of their wounds and relieve pain.

Its healing properties started to interest scientists in the mid-19th century. Indeed, in Madagascar, some doctors used it to treat leprosy. Around the same time, the Indian pharmacopoeia referenced Centella asiatica for its restorative action.

Did you know? Centella asiatica has been found to be the ultimate restorative herb. Its exceptional healing and protective properties make it a reference active ingredient in pharmaceuticals and dermatology


SOURCE: plant

  • The Centella asiatica selected by ETAT PUR is harvested in the eastern part of the island of Madagascar, in the tableland region (Ecocert-certified harvesting area). This small wild herb is harvested by hand using a sustainable and environmentally-friendly process: only leaves larger than 3 cm are harvested. 
  • The sought-after active fraction is then progressively extracted, concentrated and purified. The active molecule (Madecassosides, Asiaticosides) content is guaranteed.
  • All our products are developed and manufactured in Aix-en-Provence, France, in the Research Centre and Production plant for Bioderma, Institut Esthederm and ETAT PUR products (Naos Group / Laboratoires DIPTA).
  • Needless to say, our products and the ingredients that they contain are not tested on animals, in compliance with the applicable European cosmetics regulations.
Origin / Video

This pure Active is an extract of Centella asiatica leaves.

The Centella asiatica selected by ETAT PUR is gathered in Eastern Madagascar, in the high plateau region (Ecocert harvest area). A small wild plant, it is harvested by hand according to a responsible and eco-responsible method. Only leaves of plants exceeding 3 cm are gathered to protect the natural resource.

The active fraction is then slowly extracted, concentrated and purified. The content in active molecules (madecassoside, asiaticoside) is guaranteed.


The quality control of this ingredient is handled by DIPTA, the research centre and inspection laboratory for the ETAT PUR, BIODERMA and ESTHEDERM brands, in Aix-en-Provence.

All details concerning the origin and quality of this pure Active are filed by ETAT PUR and can be accessed by all inspection bodies, which guarantees us total confidentiality in data processing.

Opinion of the dermatologist

The leaves of this small plant contain a large number of compounds that have been of interest to scientists for a number of years. The most conclusive are without doubt asiaticoside and madecassoside which have both scientifically proven their ability to stimulate the synthesis of dermal extracellular matrix constituents, particularly collagen. Centella asiatica is used in dermatology to treat scarring disorders and stretch marks. By improving dermal quality, it helps restore more firmness to the skin.

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